10 Instagram Content Ideas
As a creative studio, we advise brands to not only post inspiring product shots onto their social media channels but a variety of micro-content, showcasing a wider lifestyle and brand ethos. Micro-content is short and easy to digest pieces of content, perfect for the fast-paced environment of Instagram.
Creating authentic and engaging micro-content that perfectly reflects your brand is difficult to say the least, and the new Instagram algorithm further ensures that only the best content will get seen. We have gathered 10 content ideas to get you inspired and more importantly engaging with your audience/potential customers.
1. Every Friday Instagram’s Weekend Hashtag Project (#WHP) suggests specific themes and hashtags each week, offering participants the chance to be featured by Instagram. Previous themes have been #WHPdressup, #WHPmirrorimage and #WHPkindness. To find out the latest theme see the Instagram account EOP Friday.
2. Capture a moment of self care you took for yourself with the hashtag #selfcare
4. Look back at your Instagram analytics and find something that did well in the past, then repost using the hashtag #throwbackthursday
8. Post a moodboard featuring all of your favourite inspirations using the hashtag #visualcrush. Don’t forget to tag and credit all of the work you are using. This is a great way to boost your engagement and reach new viewers.
For more ideas, follow us on Instagram @studio_1850 and let us know how you get on, or what your favourite hashtags for micro content are.